Client Profile
Location: Dubai, UAE
Industry: Beauty & Wellness
Services: Haircare, skincare, spa treatments, nail art, and wellness therapies
Objective: Increase online bookings, streamline marketing efforts, and enhance customer engagement
Challenges
The Beauty & Spa faced several digital marketing challenges:
- Low Online Engagement – Their Instagram and Facebook had followers, but engagement was low.
- Booking Complications – Customers struggled to find booking links across different platforms.
- Limited Walk-in Conversions – Flyers and posters were not effectively converting customers.
- Inefficient Campaign Tracking – They lacked insights into how customers were interacting with their digital promotions.
Solution: Implementing Hereoo.com
1. Smart Link Management for Social Media
🔗 Custom Short Links: The Beauty & Spa replaced long and unattractive booking URLs with branded short links (e.g., x.hereoo.com/booknow) across Instagram, Facebook, and WhatsApp.
🎯 Result: Click-through rates increased by 40%, and appointment bookings grew by 25% in the first two months.
2. Bio Pages for a Seamless Customer Experience
📌 Centralized Bio Page: The salon created a Hereoo Bio Page that included:
✅ Online booking links
✅ Service menu & pricing
✅ Customer testimonials
✅ Contact details & Google Maps location
✅ Special promotions & discounts
🎯 Result: 30% more visitors engaged with the salon’s services via the bio page, leading to an increase in inquiries and bookings.
3. QR Codes for Walk-ins & Promotions
🖼 In-Salon QR Codes: The Beauty & Spa placed Hereoo dynamic QR codes on flyers, mirrors, and at the reception.
- Scan to Book (redirecting to the booking page)
- Scan for Loyalty Rewards (offering discounts for repeated visits)
- Scan to Follow (redirecting to Instagram & WhatsApp for direct communication)
🎯 Result:
- 20% increase in repeat customers due to easy booking access.
- Higher social media growth, with a 35% increase in followers in 3 months.
4. Tracking & Performance Analytics
📊 Real-Time Data Insights: Using Hereoo link analytics, the salon tracked which promotions and platforms drove the most traffic.
- Top-performing link: Instagram stories with booking links
- Most scanned QR code: The one placed on the reception desk offering a free consultation
🎯 Result: Optimized ad spending and social media strategy, leading to a 15% increase in marketing ROI.